After working in the design industry for more than 10 years, Laura Fox “hit the ground running” when she decided to launch Laura Fox Interior Design two years ago. “I had lots of contacts and experience,” she says. “I thought it was worth taking the chance.”
Clearly, she made the right choice. A docket of 10 to 15 projects, in a range of sizes and scopes, keeps her busy enough to employ a project manager and an interior designer on staff. And Fox recently moved the firm from her own 700-square-foot Silver Spring apartment to a studio in Kensington, Maryland.
Originally from Chesapeake, Virginia, Fox began her career in interior merchandising and still relishes the business side of the profession—researching market and design trends, for example. A practical side comes through in her work as well. “I don’t want clients to spend an arm and a leg,” she explains. In fact, she offers a “Design in a Box” package that includes a space plan and a list of furnishings and accessories—all available through retail sources—that clients then purchase themselves.
While Fox is personally drawn to a “farmhouse/industrial-chic” look, she is ready and able to design in any style and at any price point. “I am a people-pleaser,” she notes. “The biggest challenge for me is making sure everyone is happy.”