In the hands of The Rug Republic, the lifespan of a pair of jeans is longer than you’d think. The India-based company weaves denim into rugs, enhanced with color and texture from upcycled saris, cotton remnants and natural fibers such as hemp and wool.
The process begins with containers of jeans culled from all over the world. Craftsmen cut the jeans into narrow strips which are wound onto spindles, then woven into rugs in an array of sizes on giant pit looms. One rug typically takes 10 days to complete. Poufs, cushions and stools are also on offer. trrhome.com