A frock from Lili the First's summer collection.
When Ifat Pridan ordered a zip-front frock made of natural Japanese fabric ($580) for her summer collection, little did the owner of Georgetown’s LiLi the First boutique know how on point it would be: A strip of yellow tape on the back reads, “I need space.” As Pridan marvels, “No one anticipated we would need this message so much.” Though the pandemic gave her time to open a shop online, Pridan looks forward to welcoming customers face-to-face. “The whole point of a boutique,” she says, “is to have personal interaction.” 1419 Wisconsin Avenue, NW; lilithefirst.com