Home & Design
Little black dress - Cocktail dress
Little black dress - Cocktail dress

Jennifer Wagner Schmidt.

Drawer - Nightstand
Drawer - Nightstand

In her own home, Schmidt added punch to the living room with a vintage console.

Living room - Interior Design Services
Living room - Interior Design Services

Schmidt's living room mixes price points with a Crate & Barrel sofa and vintage console.

Living room - Family room
Living room - Family room

The family room in Schmidt's house is inviting and kid-friendly.

Living room - Interior Design Services
Living room - Interior Design Services

Jennifer Wagner Schmidt updated a living room with a tranquil, high-end feel while still keeping the space practical.

Hot Talent: Practical Luxury

Jennifer Wagner Schmidt

Hot Talent: Practical Luxury As a child, Jennifer Wagner Schmidt had a passion for rearranging her bedroom. So maybe it wasn’t surprising that after a foray into public relations, she found her way back to her first love. “My husband and I bought a house and I started decorating,” she recalls. That was all it took. She quit her job and, with some design courses and a brief stint at the Washington Design Center’s Ebanista showroom under her belt, she founded JWS Interiors in 2006. Today, what began as a word-of-mouth sideline has become a full-time job that Schmidt literally “can’t keep up with.” She also regularly produces a newsletter for clients and friends and writes a daily blog, “Affordable Luxury,” that attracts about 15,000 visitors a month.

Schmidt, who is based in Ashburn, Virginia, has a client base mainly of young families with kids. Her goal is to combine luxury with affordability. “With young children and pets, my clients don’t want to break the bank,” she explains. “They want things beautiful and luxurious but functional. I design for practicality.”

JWS INTERIORS: JENNIFER WAGNER SCHMIDT, Ashburn, Virginia. Photography: Jennifer Wagner Schmidt.


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HOME&DESIGN, published bi-monthly by Homestyles Media Inc., is the premier magazine of architecture and fine interiors for the Washington, DC, Maryland and Virginia region.

The company also publishes an annual H&D Sourcebook of ideas and resources for homeowners and professionals alike. H&D Chesapeake Views is published bi-annually and showcases fine home design and luxury living in and around the Chesapeake Bay.

The H&D Portfolio of 100 Top Designers spotlights the superior work of selected architects, interior designers and landscape architects in major regions of the US.

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