Home & Design

DC-based Georgia Hoyler launched an online emporium to meet a need for semi-antique handmade carpets in earthy, muted shades. Photo: Urban Chic Media

Passerine"s rug selection includes Persian Malayer scatter rugs and runners. Photo: Urban Chic Media

Vintage Finds

Passerine unearths 
an array of rugs in soft, natural hues

Little did Georgia Hoyler know that a quest to find 
carpets for her DC row house would eventually lead 
to the launch of her own rug emporium. It all started when she discovered a brown-and-blue Persian Shiraz at an estate sale and was smitten by its worn texture and soft color palette. She began seeking out similar creations.

“I wanted rugs in earth tones with simpler patterns 
and evidence of their age,” recalls Hoyler, a healthcare products strategist. “But what I found were either old rugs that looked new, or new rugs that were designed to look old. I knew there was a niche I could fill.”

After researching merchants through a web of referrals and working with a certified appraiser to hone her knowledge, Hoyler had amassed more handmade vintage rugs than her row house could possibly accommodate. “My husband joked that it wouldn’t be considered hoarding if I called it a business,” she recalls. “I thought, ‘why not?’”

In 2019, she founded Passerine, an online boutique focusing on heirloom-quality Persian, Turkish and Middle Eastern tribal rugs. They range in price from $1,000 to $7,000, depending on size and age; most are almost 100 years old. A sampling is displayed at Sanabria & Co. The Shop on Capitol Hill.

Hoyler contends that Passerine’s curated rugs are not only a sustainable and less formal alternative to new carpets, but also convey lasting appeal. “We embrace and source old rugs that look their age—and ensure the durability needed for the next hundred years,” she says. passerinehome.com

You may also like:

Grand Openings
Three local home-furnishings showrooms make their debut
Eclectic Mix
Katalin Farnady blends styles with a whimsical flair in her Annapolis home
Shadow Play
ColePrévost enhances a master bath with a light, modern touch
HOME&DESIGN, published bi-monthly by Homestyles Media Inc., is the premier magazine of architecture and fine interiors for the Washington, DC, Maryland and Virginia region.

The company also publishes an annual H&D Sourcebook of ideas and resources for homeowners and professionals alike. H&D Chesapeake Views is published bi-annually and showcases fine home design and luxury living in and around the Chesapeake Bay.

The H&D Portfolio of 100 Top Designers spotlights the superior work of selected architects, interior designers and landscape architects in major regions of the US.

Stay Connected with HOME & DESIGN Newsletter

Copyright © 2021 Home & Design. All rights reserved. | Back to top
magnifier