The three-color line is intended to soothe weary souls in a period of high anxiety. “These comfort colors are similar to comfort foods, offering a sense of familiarity and normalcy when facing the unknown,” says Dee Schlotter, PPG senior color marketing manager.
Be Well shades include Transcend, a cozy neutral reminiscent of warm sand; Big Cypress, a shaded ginger with hints of persimmon; and Misty Aqua, a cerulean blue that imparts freshness against the earthy tones.