Liza Holder entered the design field almost by accident. It all started when the former lawyer and healthcare-policy consultant began decorating her family’s new Bethesda home. “Oddly enough,” she recalls, “I became obsessed with Etsy when we moved and I was buying artwork for our home.”
Holder saw an opportunity and started to sell her curated Etsy finds at trunk shows. Customers loved her taste and asked her to help them fix up a room or two in their homes. Before she knew it, she had quit her day job and launched Homegrown Decor.
Two and a half years later, Holder helps clients design interiors that reflect every member of the family. “I go in wanting to understand who the family is—not just the person who called me,” she explains. “And I design for reality, understanding what people’s busy lives are like but also that they want to love where they live.
“When you walk into your home, that’s your refuge and your escape,” Holder continues. “That’s where you should be the happiest and the most comfortable. It has to be able to be dressed up when you have people over, but live for real life every day.”
Interior Design: Liza Holder, Homegrown Decor, LLC, Bethesda, Maryland.